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Google Business Profile (GBP)
Google Business Profile Optimization
Get your business appearing at the top of Google Maps and local search results — so customers in your area find you first, every time they search.
Leadspotion sets up and optimises your Google Business Profile — formerly Google My Business — so your business appears in the local pack, on Google Maps, and in local search results, with the right information at exactly the right moment.
About Google Business Profile
Your Shop Window on Google Search and Maps
Google Business Profile is a free tool for small and medium-sized businesses that controls how your business appears on Google Search and Google Maps. It’s often the first thing local customers see — and one of the most effective ways to attract new ones.
How Leadspotion’s GBP optimisation works
Optimize Your Google Business Profile for Maximum Local Visibility
Leadspotion optimises every key part of your GBP, including business information, categories, description, services, photos, Google Posts, Q&A, and reviews. We can set up a new profile or audit and improve an existing one based on Google’s local ranking guidelines.
Unlike a one-time setup, Leadspotion provides ongoing GBP management. We keep your profile active with fresh posts, review responses, monitoring, and updates as your business changes. And we work exclusively with your business in your market — we don’t optimise your competitors’ profiles.
Our services
Our Google Business Profile Services
Enhance your Google listing and attract as many new customers as possible.
Profile Creation & Optimization
Get ready to welcome more customers through your Google listing — set up correctly and optimised from day one.
Photos, 360° Views & Videos
Boost your listing with professional photos, 360° images, and videos that show customers exactly what to expect.
Monthly Management of Your Listing
Continuously improve your listing’s performance with posts, review responses, monitoring, and monthly reporting.
Our process
How We Get Your Business to the Top of Google Maps
The process is straightforward, and results are often visible within days of optimisation, not months.
01
GBP Audit & Setup Call
We start with a free call to understand your business, your service area, and your goals. We then audit your current Google Business Profile — or set one up from scratch if you do not have one — and identify every gap between where your listing is now and where it needs to be to rank in the local pack.
02
Full Profile Optimisation
We optimise every element of your GBP: business categories, description, services, attributes, photos, and business hours. We ensure your name, address, and phone number are consistent across your website and all online directories — a critical local SEO ranking signal called NAP consistency.
03
Review Strategy Launch
We implement a review generation strategy tailored to your business — providing you with the tools and templates to consistently collect 5-star Google reviews from your satisfied clients. We also set up review monitoring so you are notified of new reviews and can respond promptly.
04
Ongoing Management & Reporting
We keep your GBP active with regular Google Posts, photo updates, Q&A management, and monitoring for third-party edits. You receive a monthly report showing your local pack rankings, profile views, direction requests, and calls generated directly from your GBP — so you can see the return on your investment.
Benefits
What a Fully Optimised Google Business Profile Does for Your Local Business
Appear in Google Maps and the local pack
A well-optimised GBP can get your business into Google’s local pack — the top 3 results shown on Maps for local searches — within days of optimisation. This is the fastest local visibility win available to any business.
More calls directly from Google
Customers searching locally can call you directly from your GBP listing — without ever visiting your website. An optimised profile with your phone number prominently displayed drives immediate, high-intent phone enquiries.
More direction requests and walk-in clients
Businesses with optimised GBPs receive significantly more direction requests — potential clients navigating directly to your location from Google Maps rather than researching alternatives.
Reviews that build trust and drive rankings
A proactive review strategy grows your Google review count and average rating — both direct local pack ranking factors and the #1 trust signal that converts a searcher into a caller.
Results visible within days
Unlike SEO or paid ads, GBP optimisation improvements can appear in search results within 24–72 hours of being published. It is the fastest ROI in local digital marketing.
Monthly reporting you can read
See your local rankings, profile views, direction requests, and calls every month — in plain English, with no vanity metrics.
Client results
What our clients say
★★★★★
“They made me a great website, plus they have good advice and are very responsive! I highly recommend!!”
Tiki Photo Photography Studio — SEO & Website Creation
★★★★★
“What to say about LEADSPOTION, simply that they are the best.”
Nouméa Double Decker Tourism & Transport — SEO & Lead Generation
FAQ
Frequently Asked Questions About Google Business Profile Optimization
Still have a question? We answer everything in plain English on a free call.
What is the difference between a Google Business Profile and a website?
A Google Business Profile is a listing that appears in Google Search and Google Maps. It shows your business name, address, phone number, hours, photos, and reviews, and it is separate from your website. Many customers will find and contact you directly through your GBP without ever visiting your website, which is why optimising it is as important as having a good website. Both work best together: your GBP drives local discovery, your website converts the visitor.
How do Google reviews affect my local rankings?
Google reviews are one of the top factors in local pack rankings: businesses with more recent, high-rating reviews consistently rank higher than those with fewer or older reviews. Reviews also directly influence whether a visitor calls you: studies show 87% of consumers read reviews before choosing a local business, and businesses with ratings below 4.0 stars lose a significant proportion of potential clients. A proactive review strategy is not optional for competitive local markets — it is essential.
Can someone else edit my Google Business Profile without my permission?
Yes. Google allows users to suggest edits to any business listing, and some edits can go live without the business owner approving them. This means your hours, address, or even business name could be changed by a third party without your knowledge. This is one of the most common GBP problems we find during audits. Ongoing GBP management includes monitoring for unauthorised edits and correcting them before they damage your rankings or mislead customers.
Is a Google Business Profile free?
Yes. Creating and claiming a Google Business Profile is free. What Leadspotion charges for is the optimisation, strategy, and ongoing management that turns a basic free listing into a consistently high-ranking local presence. Many businesses have a GBP but it is incomplete, unoptimised, and not generating any calls or direction requests. The listing is free — making it work is where the expertise comes in.
Is a Google Business Profile enough on its own, or do I also need a website?
For many local businesses, an optimised GBP alone will generate a significant increase in local calls and enquiries, and for very small or new businesses it can be the primary source of local leads. However, for businesses with multiple services, a GBP alone has limitations: it cannot rank for every keyword your clients search for, and it does not build the long-term domain authority that a website and SEO strategy provide. We recommend combining GBP optimisation with a professional website for the strongest long-term local presence.
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Free consultation — no obligation
Get Found First on Google Maps
Book a free GBP call — we’ll audit your listing and show you every gap between where it is now and the local pack.
We only work with one business per industry per market — your edge stays yours.