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Google Business Profile
Google Business Profile Creation & Optimization
A complete, accurate, optimised Google Business Profile that gets you found on Maps and turns local searches into calls and visits.
We create your profile from scratch or take over an existing one — then optimise every element so customers in your area find you first.
Why it matters
Creating and Optimizing Your Google Business Profile
Optimising your Google Business Profile can significantly improve your local visibility and help your business attract more customers. Complete and accurate information — address, opening hours, services, and contact details — makes it easier for potential customers to find and connect with you.
Customer reviews and ratings strengthen your online reputation, while profile insights show how people discover and interact with your business. By optimising regularly and using those insights, you increase local visibility, attract more qualified customers, and support long-term growth.
Pricing
Google Business Profile Plans for Every Budget
Packages for setting up and optimising your Google Business Profile.
Standard
$70 /month
For businesses just starting out or those needing local visibility.
Expert
$150 /month
Optimisation and competitive positioning for established businesses.
Elite Most complete
$250 /month
Market dominance for businesses looking to outperform their competitors.
Need a quote, a payment plan, or have questions? We’re happy to help.
What we optimise
Everything Customers Look For, in One Place
Opening Hours
Show customers when you’re open. Add your business hours so customers know when they can visit or contact you.
Location
Make it easy to find you. Add your precise location and map directions so customers can quickly get to your business.
Services
Show what your business offers. Add your products and services so potential customers understand what you provide before they contact you.
Reviews
Build trust with customer reviews. Showcase your customers’ experiences to give new customers more confidence in choosing your business.
Turn searches into customers
When your business information is complete, accurate, and easy to find, customers are more likely to visit your store, call you, request directions, or contact you.
Photos & videos
Bring your listing to life with photos, 360° views, and videos that show customers exactly what to expect.
Our process
How We Get Your Business to the Top of Google Maps
The process is straightforward, and results are often visible within days of optimisation, not months.
01
GBP Audit & Setup Call
We start with a free call to understand your business, your service area, and your goals. We then audit your current Google Business Profile — or set one up from scratch if you do not have one — and identify every gap between where your listing is now and where it needs to be to rank in the local pack.
02
Full Profile Optimisation
We optimise every element of your GBP: business categories, description, services, attributes, photos, and business hours. We ensure your name, address, and phone number are consistent across your website and all online directories — a critical local SEO ranking signal called NAP consistency.
03
Review Strategy Launch
We implement a review generation strategy tailored to your business — providing you with the tools and templates to consistently collect 5-star Google reviews from your satisfied clients. We also set up review monitoring so you are notified of new reviews and can respond promptly.
04
Ongoing Management & Reporting
We keep your GBP active with regular Google Posts, photo updates, Q&A management, and monitoring for third-party edits. You receive a monthly report showing your local pack rankings, profile views, direction requests, and calls generated directly from your GBP — so you can see the return on your investment.
Benefits
What a Fully Optimised Google Business Profile Does for Your Local Business
Appear in Google Maps and the local pack
A well-optimised GBP can get your business into Google’s local pack — the top 3 results shown on Maps for local searches — within days of optimisation. This is the fastest local visibility win available to any business.
More calls directly from Google
Customers searching locally can call you directly from your GBP listing — without ever visiting your website. An optimised profile with your phone number prominently displayed drives immediate, high-intent phone enquiries.
More direction requests and walk-in clients
Businesses with optimised GBPs receive significantly more direction requests — potential clients navigating directly to your location from Google Maps rather than researching alternatives.
Reviews that build trust and drive rankings
A proactive review strategy grows your Google review count and average rating — both direct local pack ranking factors and the #1 trust signal that converts a searcher into a caller.
Results visible within days
Unlike SEO or paid ads, GBP optimisation improvements can appear in search results within 24–72 hours of being published. It is the fastest ROI in local digital marketing.
Monthly reporting you can read
See your local rankings, profile views, direction requests, and calls every month — in plain English, with no vanity metrics.
Client results
What our clients say
★★★★★
“They made me a great website, plus they have good advice and are very responsive! I highly recommend!!”
Tiki Photo Photography Studio — SEO & Website Creation
★★★★★
“What to say about LEADSPOTION, simply that they are the best.”
Nouméa Double Decker Tourism & Transport — SEO & Lead Generation
FAQ
Frequently Asked Questions About Google Business Profile Optimization
Still have a question? We answer everything in plain English on a free call.
What is the difference between a Google Business Profile and a website?
A Google Business Profile is a listing that appears in Google Search and Google Maps. It shows your business name, address, phone number, hours, photos, and reviews, and it is separate from your website. Many customers will find and contact you directly through your GBP without ever visiting your website, which is why optimising it is as important as having a good website. Both work best together: your GBP drives local discovery, your website converts the visitor.
How do Google reviews affect my local rankings?
Google reviews are one of the top factors in local pack rankings: businesses with more recent, high-rating reviews consistently rank higher than those with fewer or older reviews. Reviews also directly influence whether a visitor calls you: studies show 87% of consumers read reviews before choosing a local business, and businesses with ratings below 4.0 stars lose a significant proportion of potential clients. A proactive review strategy is not optional for competitive local markets — it is essential.
Can someone else edit my Google Business Profile without my permission?
Yes. Google allows users to suggest edits to any business listing, and some edits can go live without the business owner approving them. This means your hours, address, or even business name could be changed by a third party without your knowledge. This is one of the most common GBP problems we find during audits. Ongoing GBP management includes monitoring for unauthorised edits and correcting them before they damage your rankings or mislead customers.
Is a Google Business Profile free?
Yes. Creating and claiming a Google Business Profile is free. What Leadspotion charges for is the optimisation, strategy, and ongoing management that turns a basic free listing into a consistently high-ranking local presence. Many businesses have a GBP but it is incomplete, unoptimised, and not generating any calls or direction requests. The listing is free — making it work is where the expertise comes in.
Is a Google Business Profile enough on its own, or do I also need a website?
For many local businesses, an optimised GBP alone will generate a significant increase in local calls and enquiries, and for very small or new businesses it can be the primary source of local leads. However, for businesses with multiple services, a GBP alone has limitations: it cannot rank for every keyword your clients search for, and it does not build the long-term domain authority that a website and SEO strategy provide. We recommend combining GBP optimisation with a professional website for the strongest long-term local presence.
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Ready to Own Your Local Search Results?
Book a free call and we’ll audit your current listing — or tell you exactly what a new one needs.
We only work with one business per industry per market — your edge stays yours.